Advertise With Us (and Save!)

Direct Mail Campaigns

Currently SuperSaver Columbia is mailing to over 30,000 homes in the Lexington/Irmo/Lake Murray area but growing each month.

Statistics show that::

• 79% of people who use coupons come from households with annual incomes in excess of $70,000.
• The largest growth segment of coupon users come from households with annual incomes in excess of $100,000.
• The primary coupon user is female and is college educated.
• Bottom line – The consumer understands the value of the dollar and is willing to make an effort to save dollars.*

*Source: Coupon users – It's not who you think; Todd Hale, Srt. V.P., Consumer Shopper Insights, The Neilson Company

Direct mail gets your message into your customers' hands in a way that several family members can utilize their benefits. The investment level to reach 10's of thousands of consumers in an extremely reasonable price. Direct mail coupons offer a way to measure effectiveness that most other forms of media can't provide. Coupon design is done by professional graphic artists on staff at no additional charge.

Television Ad Campaigns

The SuperSaver Columbia TV Mentions is an effective tool reminding customers of your business and your monthly offer. You can reach over 150,000 potential households with your 'branding' messages.

Internet Coupon Advertising

SuperSaver Internet Coupons are printable versions of your direct mail coupon posted monthly to our web site and available to all customers in Columbia and surounding areas. Access to coupons online is FREE to consumers 24/7 and FREE to you the business owner!

Mobile Web App

The SuperSaver Columbia Mobile App creates numerous options to reach your potential customers. Introduced in January 2012, the mobile app is growing by hundreds of subscribers each month. The web app site is easily navigated by customers and controllable by our advertisers. Offers can change as needed and potential customers are notified each time the offer changes if they have the merchant in their favorites. Number of redemptions can also we controlled by the advertiser. The mobile app is becoming more and more popular each month as new customers join the site. Click here to learn more about our Mobile App!

Call Source Telephone Tracking

Call Source Telephone Tracking gives our advertisers a way to track customers responding to the SuperSaver coupons. Not only can you listen to the telephone conversation between your office and your potential customer, but you will also receive a list of every phone call missed that will include the customers' name, address and phone number. This gives you the opportunity to help train your staff on handling telephone customers and gives you a back up list of calls missed of potential customers.

Smart Phone Texting

Smart phone texting is a new feature offered by SuperSaver Columbia that gives our advertisers the opportunity for unlimited texting to their customers at one flat affordable investment each month. As an advertiser, you may develop a texting list of your customers by having them join your special club and by offering special discounts and information that will only be available to club member. You can stay in constant contact with your customers and do it all from your computer.